When you think of traditional corporate video production there is a stereotype of the video being boring and dull. Now in the past this was correct. Corporate video production used to not be very engaging, simply a tool for brand awareness.

However, the video production landscape has changed. Video is now more engaging and the key to moving your audience, through appealing to their emotions.

Through creative and experimental ways, the increase in businesses connecting to an audience on an emotional level has become highly prevalent. Today authenticity and personal corporate videos are rewarded over the standard facts and figures of a product or service.

How Effective Is Emotion In Corporate Video Production?

Using the right balance of emotion throughout the corporate video production process makes for a compelling watch. If you can bring tears to an audience members eyes or make them laugh you connected with them.

And if you connected with them on a human level chances are they are going to converse with others about your video and share it online. This is what you want, to improve your reach but also to start a conversation.

Humans are social creatures and the art of storytelling is to create something that resonates with people, something they can relate to. The greater the emotional impact, the greater the success rate of your video.

What Are The Most Effective Emotions To Evoke?

With different business models different emotions to target will be relevant. You first have to consider what type of emotions you wish to elicit in a consumer. Positive emotions like happiness tend to evoke a more positive response.

Content Marketing Agency Fractl created a study analysing what the most popular emotional responses revolving around viral content.

Their study found the top ten emotional responses to viral content were:

  1. Happiness
  2. Surprise
  3. Admiration
  4. Satisfaction
  5. Hope
  6. Love
  7. Happiness for
  8. Concentration
  9. Pride
  10. Gratification

The bottom emotional responses to viral content were:

  1. Hate
  2. Reproach
  3. Resentment
  4. Gloating
  5. Shame
  6. Anger
  7. Remorse
  8. Depression
  9. Annoyance
  10. Disappointment

3 Examples Of Effective Emotional Marketing In Corporate Video

Parisian Love by Google

HubSpot Culture by HubSpot

Living A Richer Life | Airbnb Hosts by Airbnb

Corporate Video Production In Dublin

At Estivus we know how important it is to convey emotion within your corporate video. Our video production service based in Dublin works in a way that conveys just that.

If you are ready to make the move to using corporate video to connect with your audience on a human level then pick up the phone and call us today on 01 969 6284. Alternatively, you can email [email protected].

Still not convinced? Check out some examples of our corporate video production right here.