An ever-increasing number of businesses are working with video production companies in Dublin to help take them to the next level. This is partly down to professional video production companies in Dublin being much more accessible than they used to be. A combination of technological advancements and increased demand has made video production a lot more cost effective. It’s no longer solely for big businesses with large marketing budgets but is an affordable and efficient tool for much smaller businesses to use on several platforms.
However, many businesses using video production companies in Dublin can find themselves not knowing what they should be looking for. Below are a few of the questions we think you should consider before engaging a company.
Several things can attract us to a company, whether it’s an impressive client list or their portfolio of work, it’s not just about ensuring you have the best company out there, as there are many professional video production companies in Dublin, but also ensuring you select one that is the best fit for you.
Many companies include lots of logos of companies they’ve worked with on their homepage. It is always worth following through and finding the videos for these, as some companies embellish their achievements a little to try to win new customers. Don’t just look at who they’ve worked with, but what they’ve done for them too.
Any reputable video production companies in Dublin will have a portfolio of work that can be viewed by the public. Some will host it on their own website, others might use a YouTube or Vimeo account. Be sure to check out their portfolio and make sure you’re happy with what you see.
Who are they?
The importance of finding a company culture that fits the image you’re going for shouldn’t be underestimated. If you’re want a professional production, then a vibrant production company that produces lots of creative videos full of humour might not be a good fit. Whether it’s animation, corporate, humorous, promotional, or educational, you want to work with a company that’s proficient with the style of video you want produced.
If you’re fairly new to video production, you want to ensure the company you partner with has all the necessary skills. This goes beyond producing a great video, they also need to be able to correctly interpret your needs and manage the budget for your project. A company that’s used to working with smaller businesses will be used to working to tighter budgets and getting the most from what’s available. However, a big production company may be used to bigger budgets and generally paying less regard to production costs.
Similarly, video production companies in Dublin that are used to working with small to medium sized businesses will be aware of the importance of delivering the best results without going over budget. Be upfront with companies about your requirements and budget, how they respond will tell you most of what you need to know about whether they are a good fit for you.
Communication and understanding
These two go virtually hand in hand. If video production companies in Dublin communicate well, they should understand your thoughts behind the project. The feedback and ideas they present to you will tell you whether they are interpreting your ideas as you would like. It doesn’t matter what your budget is or what the production values are if the company doesn’t understand your business or what you want to achieve.
Listen to good advice
If you’ve never used video production companies in Dublin before there will be a learning curve for you. There are different consideration depending on what you intend to use the video for, whether you want it to be evergreen so it continues providing a return on your investment for a long time to come, and the platforms it will be used on the and the goals you want it to achieve.
Will it be used for raising brand awareness, selling specific products,for social media, to tell a story, or to bolster your SEO efforts? There are some universal advantages regardless of your goals, such as the way professional videos build confidence in your brand, or that Google loves video content and it increases the reach of your company.
Most successful businesspeople can tell the difference between good advice and sales patter. Partner with a company that gives the former.
Partner with a professional company that understands you
The first thing we ask our clients is for them to tell us a little about themselves. As a video production company with over 500 videos in our ever-expanding portfolio, we know that the most important aspect of creating quality content is to know exactly who the people we work with are.
We also want you to have an excellent understanding of how we best utilise the video. Whether it’s maximising your SEO efforts, ensuring your video reaches as many relevant people as possible, or just building brand awareness, with over 500 videos in our portfolio we are experienced in every aspect of getting the most from your budget.
If you’re interested in any type of video production and would like to chat to see if it’s a viable option for you, just give us a call or send us an email, we’re always happy to offer some advice or answer your questions.