Corporate training videos can serve several purposes. They can be used to train employees, educate an in-house or external audience on company policies and best practices, or as a way to directly engage with your workforce on a specific topic that is relevant at the time. The possibilities are endless, and the content is evergreen, meaning it can be used for many years to come and provide you with an even better ROI (Return On Investment).
In fact, recent global events have showed many corporations how easy it is to work remotely and stay connected in a variety of other ways. Corporate training videos are a natural extension of this, as everyone sitting in a boardroom for 6 hours is no longer necessary.
Why this can be a win-win
As well as creating consistent corporate-wide messaging, using corporate training videos online also eliminates the training-related travel expenses and time required. By its very nature video is flexible, so it can support rapid rollouts of important training on any scale.
Video is the first choice of the majority of remote learners. It provides a greater degree of learner engagement. The flexibility allows learners to watch when and how they choose, increasing the likelihood they’ll be in the right frame of mind when watching. Whether your team is now spending more time working remotely, or you regularly need tools to support remote learners, corporate training videos are an ideal solution.
Can I make my own videos?
There are several elements that need to come together in harmony to produce a decent corporate training video that is going to achieve its goals. While there are some elements of this process you will undoubtedly be more knowledgeable about, such as internal subject matter, many of the elements require expertise and experience in the specific skills to get the most out of your video.
For example, you need to:
- Put together a team to work on the video.
The best team for one video may not be the same as for another. Picking the people with the right expertise in relevant areas is crucial.
- Write a script that’s relevant and engaging.
While you may be thinking your video is only going to be short, a script can be longer than you’d imagine. At an average steady pace, you need to allow at least 150 words per minute of video. While 5 to 6 minutes is an ideal length, longer scripts should be broken up into smaller distinct segments.
- Choose who will be on-screen or providing the voice.
Whether you utilise the silky-smooth tones of one of your existing employees, or find a professional voiceover artist, or opt to have a familiar face front your video, the way they communicate can make or break the video.
- Select video content that works for your topic.
The possibilities of creating video content are endless. You can use animations, slides, stock video, recordings from within your organisation, speaker closeups, and even screen capture programs where relevant. The key isn’t so much in choosing one, it’s in selecting the best one to be used at a specific moment in your video.
- Edit the training video to bring some of the above elements together.
There are plenty of basic video editing software options available. While none of them will produce video to that same quality as a professional editor, they can be sufficient to produce something basic.
- Caption the video and add any necessary trimmings.
There are two main types of captioning, closed and open. Closed captioning is an option a user chooses to turn on. These can be very useful for people who are hard of hearing or watching the video in a noisy environment. Open captions are the captions that are an integral part of the video and will be on display for everyone that watches the video.
- Host the video on your chosen platform.
How you give relevant people access to the video should also be an important consideration. Will you host it yourself and use a secure server? Are you happy to use a 3rd party hosting solution for ease, such as YouTube or Vimeo?
These are just some of the basic considerations that must be addressed if you’re thinking of producing your own video. However, getting corporate training videos professionally produced is more accessible than ever and guarantees you a high-quality end product that will achieve the results you want.
There are other elements that will be automatically included in the video production process that you may not otherwise have the expertise or time to consider if producing a video yourself. Generally speaking, a professional director, scriptwriter, and editor will all know how to maximise every element of your video, from ensuring your message is getting across in a clear and concise manner, to using humour or a human touch at just the right moments to really drive home the fundamental points of your video.
Partner with a professional company that understands you
The first thing we ask our clients is for them to tell us a little about themselves. As a video production company with over 500 videos in our ever-expanding portfolio, we know that the most important aspect of creating quality content is to know exactly who the people we work with are.
You also want the company you work with to have an excellent understanding of how to best utilise your video. Whether it’s maximising your SEO efforts, ensuring your video reaches as many relevant people as possible, or just building brand awareness, with over 500 videos in our portfolio we are experienced in every aspect of getting the most from your budget.