There is no doubt that videos are a great marketing tool, but they are not the easiest things to master or manage. There is far more to creating video content than just having someone play a part or answer questions while you film it on your phone. Although smartphone cameras and low-cost editing tools have encouraged more people to attempt creating video content, if you want yours to look professional and be the marketing tool it should be, the do-it-yourself approach is not the way to go.
To produce high quality videos, you would need to invest in cameras, editing software, sound equipment and lighting. You would also need to hire someone with experience to manage the production process, and of course, find someone suitable for the parts that need to be played. It doesn’t matter if your video is 10 seconds or 10 minutes, if it is not up to standard it will not have the desired effect.
Don’t make the mistake of thinking that having a video professionally made will be too expensive. It will definitely be considerably cheaper than having to invest in all the equipment mentioned above, and you’ll get a much better ROI.
Getting your brand noticed by creating video content
Regardless of whether you are posting on your website or social media, research has shown that viewers are far more likely to watch a video than they are to read an article. This is because you can give so much more information in a shorter period of time than it takes for them to read 500 words, and with the busy lives people lead, the shorter the time they spend the better. They are also more visually appealing and are far more likely to attract a viewer’s attention, especially if you video is well made.
Creating video content that provides information about your brand can also be a great way to improve your page rankings in the search engines. They are now so advanced they can take account of the video content and the keywords that are spoken within them. Video will engage even the laziest of viewers because it’s so simple compared to having to read. It also lets them see your products in action. They are also better on mobile devices as they are simpler to watch while people are on the move.
Viewers love stories, and a video is a great way to tell them the story of your brand. Let them know where the idea for your business came from and how you have turned it into a success. They also enjoy lighthearted humour, and these types of videos get reposted, shared, and commented on more. However, always remember humour is a very personal thing, and try not to be offensive to any of your potential customers.
Animation is also a great way to attract attention. This is because people do not always remember names, but they will remember characters and relate it to your brand every time they spot it.
Good video content will get your brand seen more often, no matter where you post it, and that will increase awareness of your business. Researchers have said that literally billions of videos are watched on social media and websites every day and that they have become the muscle of any marketing campaign.
The stages of creating video content
The best way to create decent quality video content is to use experts who have experience in this field. They will take you through the necessary stages of producing good quality videos that will achieve your goals and do the job they are meant to.
This will start with pre-production talks with you to establish exactly what type of video you are after, and to talk about the budgets involved. Knowing what the aims of your video are and what message you want to send will help the production team to understand the best way to move forward.
At Estivus Productions, we also like to know something about your business. Once we have all this information, we can move onto the planning stage.
Planning is vital for the smooth running of the production. This is when things such as location and actors come into play, as well as the equipment needed being considered. It is also when a script is produced based on the information you have provided.
The next stage is to shoot the video. Lights and audio equipment are set up and everyone involved is ready to carry out the task assigned to them. The script will already have been discussed with yourself first, so now the production stage has been reached and the cameras are rolling.
The final stage is the editing. This can involve cutting bits, changing lights and sounds and ensuring the video is perfect for your needs. Creating video content that will convey the message you want to your audience is now almost complete. You will now have the chance to view what has been produced to see if there are any other changes you want made.
Let us make creating video content simple for you
Now we have discussed the challenges you will face if you try to make your own videos, the reasons for creating video content and the processes that need to be followed, you will see that Estivus productions make the most of the information you have given them. After initial discussions with you, you can just sit back and leave the work to us until you view the completed video.
With a team of experts that between them have experience in e-commerce marketing, digital marketing, video production, photography, editing and just about everything else that is needed, you have peace of mind that your video will be of the highest quality and do the job you want it to.
If you want more information about how we can help you with creating video content, give us a call right now on 01 969 6284 or email us at [email protected].